Last Updated: January 25, 2011 by ldanielson

North Woods Advertising’s President and Chief Creative Officer Bill Hillsman has a commentary up on Minnesota Public Radio’s website concerning Target’s donation to MN Forward and the public backlash. Check out a portion of it here:

Well, you could see this one coming.

On Thursday, Target Corp., a company that prides itself on its ability to be closely attuned to its customers’ whims and desires, apologized profusely for a six-figure donation of its customers’ money to MN Forward, a business group that so far seems to exist to back conservative Republican candidates. Target was facing a boycott and a severe backlash from groups of its customers, particularly gay rights advocates.

There was nothing illegal or untoward about the donation; in fact, it was somewhat pioneering, steeped as it was in the Supreme Court’s Citizens United ruling in January of this year.

That ruling, as you will recall, put corporations on a par with individual citizens by stating that the government cannot ban political spending by corporations in candidate elections.

But to those of us who have spent decades tailoring advertising and communications messages for corporations as well as for nonprofit causes, advocacy organizations and political candidates, this was a train wreck waiting to happen.

To read the full article, head over to the article at

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