Drug Policy Action, one of the nation’s leaders in promoting policy alternatives to the drug war, called on North Woods Advertising to help protect New Mexico’s Medical Cannabis Program. Passed into law in 2007, the program offers relief to the sickest and terminally ill patients in New Mexico, and is regarded as the best and tightest-run medical cannabis program in the country.
North Woods produced TV and web ads that convey the extreme importance of the program to its patients, who suffer from life-changing diseases such as cancer, HIV/AIDS, Multiple Sclerosis, epilepsy, ALS (Lou Gehrig’s disease), and Crohn’s Disease.
North Woods also created the website DontTakeAwayOurMedicine.org, which displays the ads and the stories behind them, and a highly effective online advertising campaign to drive traffic to the site.
For more info about Drug Policy Action, visit their website here.