In a large primary field of strong candidates, North Woods was called upon to create and produce two television spots for D.C. City Council member Adrian Fenty, adding a well-received finishing touch to his campaign.

These positive messages were highly effective in fighting off a series of late attacks by his most prominent opponent, and worked well with the Fenty campaign's emphasis on grassroots campaigning and constituent service.

Fenty went on to win the Democratic primary by carrying all 142 city precincts-- an unprecedented feat-- and went on to become the youngest elected mayor in District of Columbia history with 89% of the vote in the general election.

For the two decades prior to 2003, Denver had elected mayors who reflected the growing diversity of the city:  Hispanic mayor Federico Peña and African-American mayor Wellington Webb.

Geologist, successful local brewmaster and self-described "geeky white guy from back East" John Hickenlooper was a first-time candidate in a crowded field of strong mayoral candidates in the post-9/11 election of 2003, including a former police chief, the Hispanic city auditor, an African-American state Senator seen as a rising star in state politics, and a high-profile female city councilwoman.

Early polls showed Hickenlooper with exceedingly low name recognition and barely 6% support. Despite being outspent more than 2:1, North Woods' work for John's campaign helped him win the primary with 43% of the vote-- twice as many votes as his closest competitor-- and win the runoff by the largest margin in Denver mayoral election history.

The environmentally aware, scooter-riding mayor continues to enjoy some of the nation's highest job approval ratings, and has been named one of the top five "big city" mayors in America by TIME magazine.