“How to Overthrow the Government” book cover
North Woods developed a first-of-its-kind communications & advertising campaign integrated among Viacom companies to promote this book while disrupting the publishing business
Ned Lamont for Senate (D-CT)
First-time candidate upset longtime incumbent Senator Joe Lieberman in CT U.S. Senate Democratic primary; current candidate for CT governor
Our creative communications strategy, award-winning advertising, & effective media buying helped this candidate beat longtime incumbent Joe Lieberman in CT U.S. Senate primary
Run The Other Way
North Woods’ early advertising & internet strategies helped Kinky Friedman collect nearly 170,000 signatures to get on the ballot.
Independent, elected Governor of MN in one of the biggest upsets in U.S. history; outspent $12MM to $400k. First campaign to effectively use the internet in politics.
Our communications strategy, creative advertising & pioneering digital campaign led to one of the biggest political upsets in U.S. history: MN governor Jesse Ventura
Wellstone for Senate
Our groundbreaking advertising, earned media & pioneering paid media strategies elected MN U.S. Senator Paul Wellstone in one of the biggest upsets in U.S. history; outspent $8MM to <$1MM.
Our ad campaign for Paul Wellstone won the Grand EFFIE, the American Marketing Association’s highest award for advertising effectiveness.