North Woods’ early advertising & internet strategies helped Kinky Friedman collect nearly 170,000 signatures to get on the ballot.
“How to Overthrow the Government” book cover
North Woods developed a first-of-its-kind communications & advertising campaign integrated among Viacom companies to promote this book while disrupting the publishing business
Ned Lamont for Senate (D-CT)
First-time candidate upset longtime incumbent Senator Joe Lieberman in CT U.S. Senate Democratic primary; current candidate for CT governor
Our creative communications strategy, award-winning advertising, & effective media buying helped this candidate beat longtime incumbent Joe Lieberman in CT U.S. Senate primary
Run The Other Way
Wellstone for Senate
Our groundbreaking advertising, earned media & pioneering paid media strategies elected MN U.S. Senator Paul Wellstone in one of the biggest upsets in U.S. history; outspent $8MM to <$1MM.
Our ad campaign for Paul Wellstone won the Grand EFFIE, the American Marketing Association’s highest award for advertising effectiveness.
Independent, elected Governor of MN in one of the biggest upsets in U.S. history; outspent $12MM to $400k. First campaign to effectively use the internet in politics.
Our communications strategy, creative advertising & pioneering digital campaign led to one of the biggest political upsets in U.S. history: MN governor Jesse Ventura